Boost your Search engine Rankings!
Are your customers able to find your web-site on Google or other Search Engines?
Do they even know your web-site exists?
The term Search Engine Optimisation (SEO) is the process of optimising a web-site so it ranks highly for search terms your potential customers enter in search engines such as Google or Yahoo. These search terms are known as "keywords". At Pumpkin Web marketing our first task is to establish which keywords your customers actually use.
By listening to you we gain knowledge and understanding of your products and services and of your customer base. We discover and research keywords which will maximise the number of searches for your web-site.
After we have found the best keywords the process of “On-page” optimisation begins. On page optimisation is the modification of individual web pages and the web-site as a whole so that they can be found, analysed and indexed by the various Internet Search Engine “crawler” programs. A key part of this process is to make your web-site as relevant, as attractive and as user friendly as possible.
“Off-page” optimisation includes submitting your web-site URL to the Search Engines and Directories. It also includes the process of Link-building – Getting relevant links to your web-site from other web-sites.
SEO is an on going process which requires regular monitoring and adjustment to both maintain and improve rankings of your web-site..